ERDEM x H&M – “The Secret Life of Flowers” campaign film by Baz Luhrmann


Just in time to coincide with the their November ERDEM x H&M launch date, H&M has released this fashion film inspired by the British brand's iconic florals and romanticism. The short reminds us of films like Brideshead Revisited amongst other classics that have inspired timeless style and aesthetics. The collection includes both women's and men's, a first for the brand known for their feminine womenswear. Some of the menswear pieces include patterned shirts and jumpers as well as classic trousers and jackets. You can check out the collection in stores now and the full video bellow: